LAUNCH PROJECT

UX/IA Consultant + Web Designer & Developer: Steven Chu

Before redeveloping the fashion label's website to be fully responsive (the initial ask), I consulted with the MW team on how to best structure their 2.0 site for visitor's user experiences as well as how to best organize and store their data behind the scenes.

Once we finalized a digital strategy, we began web re-design and redevelopment. The MW site had a number of customizations made by an overseas agency, and I chose the "Bootstrapify" Shopify theme as the best custom option to build from. We worked to port over the legacy site's javascript customizations and have them compatible with 2015 web code and plugins.

Other challenges included porting the company's massive press archive, and getting specific on their company blog.

Marissa Webb is the namesake label of Banana Republic Creative Advisor / Creative Director, and the former J. Crew Global Creative Director. The line is sold through their flagship New York SoHo store and in boutiques across the country.

SoHo Store
Marissa Webb SoHo Store 104 Grand St

Shopify E-Commerce Website

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Re-developed Company Blog

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Brand-to-Table

Take an inside look at my process for developing brands.

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