LAUNCH PROJECT

Creative Director: Theresa Gaffney
Senior Art Director: Steven Chu

Meredith Digital is Meredith Publication's in-house creative advertising shop

For the rebranding effort, I was the lead designer for the division's logo rebrand under the CD and SVPs. I also produced animated versions of the logo for their promotional use.

For the company-wide logo launch event, I produced a raw and playful 4-minute teaser video splicing employee iPhone videos into the lyrics of Sir Mix A Lot's "Baby Got Back".

Multimedia services for Meredith's advertising clients included: Facebook contest pages, rich media banner & Flash ads, disruptive homepage takeovers, microsites, and promotional print materials.

Technical marketing services I provided included: setting up Microsoft Excel Data Automation to insert information into marketing collateral, and creating complex layering animations for Microsoft Powerpoint presentations.

  • Meredith Digital - Logo Concepts - Steven Chu. CD: T Gaffney
  • Meredith Digital - Data Merge Automated Marketing Communications - Steven Chu
  • Meredith Digital - Monsters University Ads on Parents.com - Steven Chu + T. Gaffney

Logo Animation



 

Company-wide logo unveiling teaser video

Brand-to-Table

Take an inside look at my process for developing brands.

A complimentary online workshop. Follow at your own pace. Come back anytime.