Creative Director: Theresa Gaffney
Senior Art Director: Steven Chu

I was the lead designer for the 2013 brand launch of Meredith Digital, marking the conglomerate publisher's shift of resources into the digital ad-tech space. I produced both the static logo and an animated version to use in video.

"The updated logo reflects Meredith's focus on four core pillars: Food, Home, Moms, and Lifestyle." -Meredith Corporation.

For the company-wide logo launch event, I produced a raw and playful 4-minute teaser video splicing employee iPhone videos into the lyrics of Sir Mix A Lot's "Baby Got Back".

Multimedia services I provided for Meredith's advertising clients included: Facebook contest pages, rich media banner & Flash ads, disruptive homepage takeovers, microsites, and promotional print materials.

Technical marketing services I provided included: setting up Microsoft Excel Data Automation to insert information into marketing collateral, and creating complex layering animations for Microsoft Powerpoint presentations.

Meredith Corporation in the news:

WSJ: Meredith Plans to Lay Off 1,000 People at Time Inc. | March 21, 2018
WWD: Time Inc., Now Meredith and More Changes to Come The legendary magazine is looking at swift changes under its new owner. | February 1, 2018

  • Meredith Digital - Logo Concepts - Steven Chu. CD: T Gaffney
  • Meredith Digital - Data Merge Automated Marketing Communications - Steven Chu
  • Meredith Digital - Monsters University Ads on - Steven Chu + T. Gaffney

Logo Animation


Company-wide logo unveiling teaser video


Take an inside look at my process for developing brands.

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