LAUNCH PROJECT

Rath & Co. provides men’s image consulting and personal styling in person throughout the Tri-State Area and in metro Boston. As seen on CBS’s The Early Show, in Men’s Health magazine and in The Wall Street Journal, former Casting Director Julie Rath aligns her clients’ outer image with their personal and professional goals, enabling them to present their most confident and authentic selves.

We created an approachable, professional brand for the everyday man who aspires to have better style. The looser stylistic execution, imperfections and all, disarms the brand's otherwise formality and registers seeking these services as unintimidating. Rath and Co.'s aesthetic is a mix of heritage / society clubs (masculine, musk, dark, rich patterns), warmed up with cues from modern web design's simple rounded approachability.

Website Features:

  • Panning image slideshow
  • Questionnaire survey form integration
  • Integrated blog
  • Latest twitter feed and blog widgets
  • Mailchimp email blast templates
  • Google apps (email / calendar / documents) setup and integration

Branding & Design:

  • Logo Redesign
  • Color palette assessment
  • Strategic positioning
  • Business card design
  • Print material design including brochure, rate sheet, postcards, holiday cards

Photography:

  • Client before & after documentation
  • Promotional lifestyle images

From founder Julie Rath:
"I love working with Steven because he completely understands the aesthetic and feel I want with my branding. He effortlessly converts my wording into the exact visual representation that I am looking for on anything from my website to stationery to promotional and holiday cards. I hear time and time again from clients that they were drawn to my services because of the impression my branding makes. Steven does a perfect job translating the level of service that I provide into visual form, and that is invaluable to me."

Tools: