Full Brand Production & Visual Presentation + Web Production: Steven Chu
Following the Heather Huey rebranding launch in March 2009, the boutique label which produces bespoke hats and sculptural body wear ascended to the top tier of fashion world recognition and experienced three years of tremendous consumer awareness growth.
In August 2009, we saw Huey's first major appearance in W Magazine ("Sanctuary" by Mario Sorrenti. Styled by Camilla Nickerson. Model Guinevere van Seenus wearing Headpiece by Heather Huey). Under the wing of stylist Patti Wilson, Huey's designs then appeared in back to back issues of Vogue Italia, Numéro, and Harper's Bazaar. Since, Huey's designs have been photographed by Steven Meisel, Steven Klein, Miles Aldridge and Tom Munro for Vogue Italia; Mert & Marcus for Interview; Mario Sorrenti and Jean-Baptiste Mondino for W magazine; Mariano Vivanco for Vogue Hommes Japan; Mario Testino for V magazine; Miguel Reveriego, Greg Kadel and Ben Hassett for Numéro France; Paolo Roversi and Solve Sundsbo for Vogue China; Ellen von Unwerth for VMan; and Terry Richardson for Purple Fashion.
The branding channels the pair's shared aesthetic for quiet but powerful undercurrents with the monolithic logo, and rigorous minimalism in visual presentations.