Creative Director: Theresa Gaffney
Senior Art Director: Steven Chu
Meredith Digital is Meredith Publication's in-house creative advertising shop
For the rebranding effort, I was the lead designer for the division's logo rebrand under the CD and SVPs. I also produced animated versions of the logo for their promotional use.
For the company-wide logo launch event, I produced a raw and playful 4-minute teaser video splicing employee iPhone videos into the lyrics of Sir Mix A Lot's "Baby Got Back".
Multimedia services for Meredith's advertising clients included: Facebook contest pages, rich media banner & Flash ads, disruptive homepage takeovers, microsites, and promotional print materials.
Technical marketing services I provided included: setting up Microsoft Excel Data Automation to insert information into marketing collateral, and creating complex layering animations for Microsoft Powerpoint presentations.