Creative Director: Theresa Gaffney
Senior Art Director: Steven Chu
I was the lead designer for the 2013 brand launch of Meredith Digital, marking the conglomerate publisher's shift of resources into the digital ad-tech space. I produced both the static logo and an animated version to use in video.
"The updated logo reflects Meredith's focus on four core pillars: Food, Home, Moms, and Lifestyle." -Meredith Corporation.
For the company-wide logo launch event, I produced a raw and playful 4-minute teaser video splicing employee iPhone videos into the lyrics of Sir Mix A Lot's "Baby Got Back".
Multimedia services I provided for Meredith's advertising clients included: Facebook contest pages, rich media banner & Flash ads, disruptive homepage takeovers, microsites, and promotional print materials.
Technical marketing services I provided included: setting up Microsoft Excel Data Automation to insert information into marketing collateral, and creating complex layering animations for Microsoft Powerpoint presentations.
Meredith Corporation in the news:
WSJ: Meredith Plans to Lay Off 1,000 People at Time Inc. | March 21, 2018>
WWD: Time Inc., Now Meredith and More Changes to Come The legendary magazine is looking at swift changes under its new owner. | February 1, 2018>