Brand Development + Web Production + Collateral Production: Steven Chu
One of the first men's style consultancies to focus on digital brand experience (2009) and responsive web design (2011), Rath & Co. has been featured in CBS’s The Early Show, Men’s Health magazine, and The Wall Street Journal.
For the website's branding and art direction, I balanced the premiere / heritage tonality with a looser informal design approach to achieve approachability and authority without being intimidating.
Print collateral remained tightly designed.
I also provided photography services early on (see fashion work here), to set the look for how client's before and after photos should be documented.
From founder Julie Rath:
"I love working with Steven because he completely understands the aesthetic and feel I want with my branding. He effortlessly converts my wording into the exact visual representation that I am looking for on anything from my website to stationery to promotional and holiday cards. I hear time and time again from clients that they were drawn to my services because of the impression my branding makes. Steven does a perfect job translating the level of service that I provide into visual form, and that is invaluable to me."