A Visual Experience Designer (VED) leads the development of multiple design projects for an organization. The VED partners with the Creative Director to develop work — from concept through implementation — at a very high standard in a variety of media outlets and touchpoints.
A VED is deeply interested in visual storytelling, communication and experience design, with a passion for unconventional approaches and conceptually-driven solutions.
The VED assumes responsibility that the brand identity, visual communications, and brand experiences will be flowed across all channels of an organization.
Visual Design is considered a more correct terminology and is different from the better known graphic design (graphics) or Interface design (electronic media) because it covers all types of design applied in communication that uses visual channel for transmission of messages, precisely because this term relates to the concept of visual language of some media and is not limited to support a particular form of content. The breadth of it’s subdisciplines can be found here.
Responsibilities include developing design for print and digital media, including collateral, presentation graphic, and responsive web design; generating multiple directions for new concept work; creating identity designs for new initiatives; helping to conceive and create video and motion graphic work; and extending the organization’s visual language into new media and geographies.
- Design and produce exceptional creative work in various media, including print, interactive, video, and environments
- Manage design projects from initiation through delivery, incorporating input from multiple stakeholders
- Collaborate with team members across the organization to:
- Develop compelling communications for numerous audiences
- Create specific assets, including web layouts and interactive designs, campaign graphics, print and interactive publications, video and motion graphics
- Develop a suite of guidelines to maintain brand and graphic standards across the organization
- Support all creative and brand building efforts
- Passion for creating extraordinary, conceptually-driven, aesthetically-precise work
- Strong collaboration skills and the ability to both concept and follow creative direction
- Breadth of professional design experience working in traditional and digital media, from abstract to execution, including responsive design and consumer-facing assets
- Strong knowledge of current trends and arts/design history
- Technology fluent and well-versed in Adobe Illustrator, Photoshop, InDesign as a bare minimum
- Exceptional typographic and layout skills, including an understanding of grids and visual hierarchy
- Ability to manage time well and work independently
As a firm description of this online is scarce, I’ve decided to cobble together a few sources (1) and my own insights to provide a more comprehensive description on what this work entails.